Saving money is dull and boring and annoyingly restrictive – ammi right?

Well, not with the ‘GetChip‘ app – a clever little bot who lives* in your phone, figures out exactly how much you don’t need and squirrels it away for a rainy day. Sounds good right!?

*May, or may not be alive. I’m a little hazy on the details.

We created a 90 second animated explainer advert for GetChip, to walk customers through the concept and how it works.

We used a simple, uncomplicated colour palette and morphing style of animation to reinforce the idea of simple, easy movement of money between their wallet and their Chip bank account, with an assured narration and strong, focused graphics to convey the security and levels of regulation that the app offers.