Payara – The New Fish On The Block
We were approached by a new IT start up company to produce an animation that would be introducing a new service. They were looking for a humorous, quirky film, that would appeal to sectors of the IT industry that use middleware.
The approach we used was a parody of the 32-bit computer games of the 80s and 90s, staring the company mascot as the lead character, and using a rhyming narration.